Design thatfeels alive.
I design digital products that connect, inspire, and endure. From concept to code, I craft experiences that people remember.
8+
Years of Practice
42+
Products Shipped
60+
Happy Clients
12
Design Awards
01 — ABOUT
I believe the best design is invisible — it simply feels right.
Design, to me, is an act of empathy. It starts by deeply understanding the person on the other side of the screen — their frustrations, aspirations, and the moments that matter to them.
Over the past eight years, I have partnered with founders, product teams, and marketing leaders to turn complex problems into elegant, intuitive solutions. My process blends rigorous research with an obsessive attention to craft.
When I am not designing, I am studying typography, building generative art experiments, or writing about the future of human-computer interaction.
Driven by Craft & Detail
Creating digital products that endure.
8+
Years of Practice
42+
Products Shipped
60+
Happy Clients
12
Design Awards
02 — SELECTED WORK
Crafted with precision & momentum.
4 FEATURED CASE STUDIES
01 / FEATURED
Meridian Dashboard
Product Design
A comprehensive redesign of Meridian's flagship product — turning a cluttered legacy interface into a clean, powerful financial intelligence platform that users genuinely love to use every day.
View Case Study02
Pulse Health App
Mobile Design
A consumer health monitoring application designed for clarity and calm in moments of personal vulnerability. Every interaction was crafted to feel reassuring, clear, and deeply human.
1.2M+
Users
4.9★
App Store Rating
+84%
Retention D30
03
Arthaus Museum
Web Design
A digital platform for a major European cultural institution — making 40,000 artworks accessible, searchable, and emotionally compelling for audiences around the world.
View Case Study
04
Forma Design System
Design Systems
An enterprise-scale design system built for multi-product companies — enabling teams to ship faster while maintaining visual and functional consistency across every touchpoint.
View Project03 — FEATURED CASE STUDY
01 / THE CHALLENGE
Legacy financial platforms were cluttered, slow, and overwhelming for decision makers. Users struggled to extract timely actionable insights from raw market data streams.
02 / THE APPROACH
Conducted 40+ user interviews to re-architect core information hierarchy. Created a token-driven design system with high-contrast typography and focus-state micro-interactions.
03 / THE OUTCOME
Decreased time-to-insight by 67%, scaled the component system across 4 engineering teams, and achieved a Net Promoter Score of 78 within 6 months.
04 / KEY METRICS
78 NPS
−67% Time
Adopted by 200,000+ active enterprise professionals.
04 — CAREER JOURNEY
Leadership & Craft Evolution.
2022
2022 — Present
Lead Product Designer
Meridian • San Francisco, CA
Leading the design of Meridian's core platform — a next-generation financial intelligence tool used by over 200,000 professionals worldwide.
- Redesigned the core dashboard from scratch, reducing time-to-insight by 67% and earning a Net Promoter Score of 78.
- Built and maintained a 600-component design system adopted across 4 product teams.
- Championed accessibility — achieved WCAG 2.1 AA compliance across all critical user flows.
FigmaPrototypingDesign SystemsUser ResearchMotion Design
2019
2019 — 2022
Senior UX Designer
Luminary Labs • New York, NY
Designed high-impact consumer products for Series A and B startups in fintech, health, and productivity verticals.
- Led end-to-end design for a health monitoring app that grew to 1.2M users within 18 months of launch.
- Ran 40+ user interviews and usability tests per quarter, translating findings into measurable UX improvements.
- Mentored 5 junior designers and established the agency's first structured design critique program.
SketchInVisionUser TestingService DesignFigma
2016
2016 — 2019
UX/UI Designer
Bureau Creative • London, UK
Crafted brand identities and digital experiences for luxury, fashion, and cultural institutions across Europe.
- Designed the digital presence for three major museum collections, increasing online engagement by 210%.
- Art directed interactive annual reports for FTSE 100 clients, earning two Cannes Lions nominations.
Brand DesignEditorial DesignInteraction DesignAdobe Creative Suite
05 — EXPERTISE
WHAT I WORK WITH.
Hover or tap any discipline to reveal experience level & practice focus.
PRODUCT DESIGN
8 yrs
98%
06 — SERVICES
How we can partner together.
Product Design
End-to-end product design — from discovery and research through wireframing, prototyping, and pixel-perfect final delivery. I work closely with founders and product teams to craft experiences that users genuinely love.
User Research & PersonasInformation ArchitectureWireframes & FlowsHigh-Fidelity DesignsInteractive PrototypeDesign Handoff
FROM $8,000TIMELINE: 4–8 weeks
Design Systems
A robust, scalable design system is the foundation of consistent product quality. I build token-based systems in Figma with complete documentation — enabling your team to ship faster without sacrificing craft.
Design Token Architecture200–600+ Component LibraryFigma DocumentationUsage GuidelinesDeveloper Handoff Kit
FROM $12,000TIMELINE: 6–12 weeks
Brand & Visual Identity
Visual identity that gives your company an unmistakable presence. From logo to typography, color, and motion — I create identity systems that work beautifully across every surface.
Logo & WordmarkColor & Typography SystemBrand GuidelinesIcon LibraryMotion Identity
FROM $6,000TIMELINE: 3–6 weeks
UX Audit & Consulting
A focused review of your product's current user experience — identifying friction points, usability issues, and untapped opportunities. Delivered as a prioritized action plan with clear recommendations.
Heuristic EvaluationUser Journey MappingCompetitive AnalysisPrioritized RecommendationsStakeholder Presentation
FROM $3,500TIMELINE: 1–2 weeks
07 — COLLABORATIONS
08 — TESTIMONIALS
“
Jordan transformed how our users experience financial data. The redesign didn't just look better — it fundamentally changed how our customers interact with their most important business information. Our NPS jumped 40 points in six months.
01 / 04
09 — RECOGNITION
Honours & Awards.
2024
Awwwards Site of the Day
Awwwards
Awarded for the Arthaus Museum digital platform, recognized for exceptional design and interaction quality.
2024
Webby Award — Best Cultural Website
The Webby Awards
Honored in the Cultural & Art Institutions category for the Arthaus Museum redesign.
2023
Red Dot Award: Communication Design
Red Dot Design Award
Recognized for the Meridian Dashboard redesign for outstanding quality in user interface design.
2023
UX Design Award
UX Design Awards
Winner in the Mobile Application category for the Pulse Health App user experience.
2022
CSS Design Awards — Special Kudos
CSS Design Awards
Recognized for creative implementation and design innovation.
10 — THOUGHTS & NOTES
Editorial Writings.
View All Articles
11 — PERSONAL PHILOSOPHY
“Great design is not about decoration. It is about making the complex feel effortless. ”
FREQUENTLY ASKED QUESTIONS
Got questions?
Here are answers.
I work on product design, design systems, brand identity, and UX consulting — primarily for technology companies, startups, and forward-thinking brands. I am selective with my projects and prefer long-term partnerships over one-off engagements.